Last year some of us women who regularly attend SEC (Southeastern Conference) football games were a little perplexed because of the newly implemented clear bag policy at all of stadiums. The SEC implemented the new policy as an extra security measure because of the size of the venues and crowds according to a statement released by the SEC “Football stadiums are the largest venues in the world, therefore fan safety is of the upmost priority” the statement read.
The new policy meant I could no longer carry my cute team –logoed purse into the games. The policy not only stated the bag had to be clear, but it also required that all bags had to be a certain size. I also looked for the regulated bag in team shops around Birmingham and could not find one I liked. I finally settled for and bought a bag I saw at one of the bookstores in Auburn before the first home game. While entering the stadium last year, I saw many women having to check their bags at a tractor- trailer storage unit outside of Auburn’s Jordan-Hare Stadium because they didn’t have the regulated purse or bag to enter.
My experience was not uncommon, and in fact, a similar experience is what led North Alabama entrepreneurs and friends Brittany Trapp and Laura Beth Agee to open their store Purseption. Brittany and Laura have been friends since kindergarten. Brittany attended Auburn and Laura attended Alabama and when they couldn’t find a cute PVC compliant bag when they went shopping, the two began designing their line of bags. Purseption is a line of genuine leather and PVC clear bag policy compliant bags.
“We went out shopping for a cute PVC compliant bag and couldn’t find one,” said Brittany Trapp, Co-Owner of Pursepetion. “We talked about it and thought that there must be other women who faced the same dilemma, so that’s how our company got started.”
According to their brand promise: “PURSEption” gives every stylish girl a style they want to emulate not just on gameday, but everyday. The two get their inspiration for the designs from the people around them, while at the same time, keeping functionality in mind. “We create our designs based on what people have told us they would like to see, our family and friends are our inspiration. Our goal is to create a line women would use not only on gameday, but everyday.” Brittany added.
The two have had a wild ride in their first year of business. The bags are currently a hot commodity. As soon as a bag is designed and made, it sells out. Dillard’s throughout the U.S. also carries the bags in stores and online. You also can purchase Purseption bags through their online store and in a variety of boutiques across the U.S. as well as at several boutiques in Alabama. The bags also meet the compliance policy for NFL games.
“Every entrepreneur needs to believe in themselves and the product or service they are offering,” said Brittany. “We are thrilled with how our business has been received in this first year, and are excited about where we are going in the future. We love what we do and we hope our customers love our bags as much as we do.”
No matter which football team you cheer for, we all can celebrate the fact that we now have a stylish clear bag option we can now purchase. I, for one, love the Brittany style bag and can’t wait to place my order!